DTC Channel Expansion
We repositioned Prism from a brick-and-mortar business, expanding their online business to become their primary distribution channel.
ABOUT THE BRAND
Prism launched its Long Beach boutique in 2013 to offer bohemian women's clothing and specialty jewelry. Since then, it has grown into a globally recognized brand, building an eclectic and inclusive community of brands and artists with a unique mix of hand-picked clothing, accessories and home goods from across the world.
CATEGORY
Women’s Apparel + Accessories
PLATFORMS
Our Impact
At the beginning of the COVID-19 pandemic, Prism came to us to help them grow their online channel given the closure of their retail stores.
Over the course of a year, we helped Prism grow their online channel 430% at a profitable ROAS, to become their main distribution channel.
DON’T TAKE OUR WORD FOR IT
“I have enjoyed working with the Brandog team very much. They helped us scale and grow Prism during the pandemic, and continue to. They are knowledgeable, adaptable to our specific needs, and I trust them completely with our digital marketing.”
- DAYNA MANCE, FOUNDER
How We Did It
Creative Testing
Through systematic creative testing, we uncovered winning ad formats. Prism leveraged these learnings in future content production - new content was based on historic performance, to drive consistently strong results.
Weekly shoots and creative testing showed us that focusing on curated product assortments (neutral swim, cream shoes, fall tones, etc.) yielded a higher ROAS compared to photography that featured a broader product assortment.
Digital Optimization
We supported ad performance by building curated landing pages to optimize the purchase journey. This provided a more seamless shopping experience and lifted ad conversion rates.
We determined what products performed best in ads through our creative testing. We then worked with Prism to merchandise landing pages that built on these success to deliver a more curated shopping experience.
Merchandising Strategy
We synthesized Prism's wide product assortment into thoughtful ads and campaigns through rigorous testing, ensuring creative reflected historic performance and seasonality considerations. This drove consistent conversions and results, without sacrificing testing dollars.
The winning product in Spring/Summer ‘22 was Prism’s Swim collection. We structured creative and account strategy around this learning, in close collaboration with in-house retail analysts.
Creative Samples
NEXT CASE STUDY
Buck Mason
SEE ALL CASE STUDIES
Get In Touch
Let's grow your business - drop us a line.