DTC Launch
We launched ORIANA Lifestyle's direct-to-consumer business, rapidly growing their customer base, unlocking product opportunities and driving profitability.
ABOUT THE BRAND
ORIANA’s team has a combined 30 years experience in women's fashion design & manufacturing, spanning Italy, France, and Los Angeles. They offer accessible, elevated style to every woman, launching seasonal lines of apparel and accessories made in Italy. We partnered together to support the launch of their online business and unlock products that would drive sustainable and profitable growth.
CATEGORY
Women’s Apparel
PLATFORMS
Our Impact
We launched weekly testing campaigns to identify key products and trends, and guided merchandising strategy for sitewide optimization.
As a result, we profitably scaled their online business 80% year over year, backing key hero products with sound data for future assortments.
DON’T TAKE OUR WORD FOR IT
“Brandog’s holistic approach to growth marketing has allowed us to grow significantly each of the years we’ve partnered together. It’s rare to find an external partner that intimately understands everything from our aesthetics to our inventory and production cycles, and helps us align all those components to achieve profitable growth.”
- MICHELLE RANAVAT, FOUNDER
How We Did It
Product Testing
We employed a systematic testing strategy to continuously unlock winning products. This paid social performance ultimately informed ORIANA’s ongoing merchandising strategy, for both organic and paid channels.
While we tested into the wide range of ORIANA product offerings, over time we identified the strongest categories for the brand, and leveraged those learnings to hone in on even more efficient creative testing.
Audience Targeting
Through creative-led targeting, we unlocked different audience profiles that matched ORIANA’s various category offerings. The audiences yielded profitable results, which allowed us to continue to iteratively test into further product categories.
We structured audiences around creative-led targeting, allowing proven creative to lead us to the most profitable customer.
Landing Page Development
We supported ad performance by designing and curating landing pages to optimize the purchase journey. Through iterative testing, we build landing pages that increased conversion from paid social traffic.
We actively worked with the ORIANA team to connect the product featured in ads to custom landing pages, curating New Arrivals, Best Sellers, and other top categories onto a single page with a high conversion rate.
Creative Samples
NEXT CASE STUDY
SunSetter
SEE ALL CASE STUDIES
Get In Touch
Let's grow your business - drop us a line.